Who owns Big Data?
As the CIO and CMO bicker about who owns marketing technology budgets and strategy, a new C-level player adds additional drama to who owns the data generated by the businesses There is much debate...
View ArticleAligning Converged Infrastructure with Converged Skills
Does your IT organization have SMAC ? In a recent conversation with a government technology official the topic of conducting a converged infrastructure asset audit arose. As you know, these audits...
View ArticleThe Brand Called IT
If enterprise IT does not establish its own brand image, others will do it for them. Much has been written about whether central IT can be relevant as budgets and responsibilities migrate to the...
View ArticleFueling the Data Center with Enriched Content
Could enterprise IT be over-emphasizing the container at the expense of the contents ? Go down the hall and ask your CMO what his/her equivalent to Big Data would be on their marketing hype curve....
View ArticleHearding the HiPPO's
How resistant is your enterprise to data-driven decision-making ? Could one of the greatest obstacles to a sophisticated data strategy be the HiPPO ?Well if you have the same experience as many...
View ArticleHas Marketing Clouded the Cloud for CIO’s?
Does Marketing Cloud adoption raise the ante for developing new “Social BRM” skills in central IT ? Check the visitor sign-in sheet in the main lobby and chances are you’ll see that vendor account...
View ArticleThe co-evolution of HR, Big Data and Social Enterprise
The growing field of "Talent Analytics" The often-contentious relationship between marketing and IT has made for great organizational spectator sport, but perhaps the more interesting game in town is...
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Why the businesses think they should go Cloud alone
You could be talking about a completely different Cloud than they are Could a critical element of building The Brand Called IT be that it actually needs to stop talking to the business about the Cloud...
View ArticleWhy the businesses think they should go Cloud alone
You could be talking about a completely different Cloud than they are A critical element of building The Brand Called IT is realizing that what in CIO circles may be compelling debate about the...
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